Gay raptor
If you’ve ventured onto social media in the past week or two, you might have reach across Ford’s Very Gay Raptor. The truck was originally created in and redesigned for last year’s Goodwood Festival of Speed. However, it’s back in the spotlight due to the society wars.
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Anheuser-Busch hit a nerve and consumers responded, and now it appears certain individuals are looking for other companies to goal as part of the Receive Woke, Go Broke movement. This appears to be how Ford’s Very Gay Raptor entered the fold, despite being nearly two years old and introduced in Europe.
More: Ford Is Bringing A New, “Very Gay” Raptor To Goodwood
Last year’s vi
Insight & Strategy | Ford: Very Gay Raptor
At the end of May , Ford promoted its modern Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide.
About two weeks after the video was released, one YouTube viewer commented that the colour of the truck was ‘very Gay’, suggesting that Ford paint it ‘BlackNGold [sic] or camo’ instead.
In response, on 25 June, Ford tweeted a digital animation of the Raptor decked out with a modern rainbow and glittering gold paint job, along with the caption ‘Very Male lover was a compliment right?’, Happy Pride, and #VeryGayRaptor.
London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in actual life and take it to the streets of Cologne, Germany, in celebration of Pride Day.
Results / According to the agencies, the campaign reached 22 million people and resulte
Very Gay Raptor
WPP Ford Team
Client: Ford of Europe
After an overwhelmingly positive response to this ‘clapback’ calling for Ford to construct it real, that’s exactly what we did. The Very Gay Raptor made its IRL debut at Cologne’s Christopher Street parade – alongside a organization of Ford employees, as a symbol of Ford’s promise to drive out discrimination. Within hours it was trending on Twitter and within two weeks had achieved + million social and media impressions.
This week will see Ford debut the Very Gay Raptor at the Goodwood Festival of Speed, demonstrating its ongoing allyship with the LGBTQ+ community.
The appearance of Very Gay Raptor will help to start discussions with the aim of addressing the issue of discrimination in the automotive industry, and beyond. With this firmly in thought, Ford will be presenting live sessions of its new “Tough Talks” series from the truck bed of the Very Homosexual Raptor, hosted by Welsh rugby legend Gareth Thomas, the first openly queer rugby union player.
The discussion sessions are set to cover a range of topics around the subject, such as how the industry can help to create a culture of inclusion and will highlight guests such as racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March – the son of the Duke of Richmond, who founded the Goodwood Festival of Speed and Goodwood Revival.
Ford’s Very Gay Raptor was created in in direct response to a negative social media comment. The response to the initial depicting of the sparkling gold Raptor with rainbow graphics was overwhelmingly p